Certificate Course in Public Relations and Corporate Communication
- Date: 12th of October 2024
- Course Objective: The primary objective of this short-term certificate course in Public Relations and Corporate Communication is to equip students with foundational knowledge and practical skills necessary for effective communication strategies within organizations
- Course Duration: The course spans three months, encompassing both theoretical and practical knowledge through sessions and fieldwork (12 days, 48 hours in total).
- Medium: English
- To whom: Aspiring PR and communication professionals, corporate employees, business owners and entrepreneurs, government and non-profit employees, media professionals, students of communication
- Course Fee: LKR 30,000.00 (Kindly note that the registration fee of LKR 1000.00 is eligible for a 15% discount and payment can be made in two installments for Skill Expo Participants)
| Unit Name | Description |
| Introduction to Public Relations in Sri Lanka | The Role of PR in Modern Sri Lankan Corporations Cultural and Social Considerations in Sri Lankan PR Practices |
| Fundamentals of Corporate Communication | Corporate Communication Structure in Sri Lankan Organizations Internal vs. External Communication Strategies Key Stakeholders in Sri Lankan Business Environments |
| Media Relations in Sri Lanka | Building Relationships with Sri Lankan Media Outlets Press Releases, Media Conferences, and Interviews The Role of Print, Radio, TV, and Online Media in Sri Lankan PR |
| Crisis Communication Management | Handling Crisis Communication in Sri Lanka Case Studies of Corporate Crises in Sri Lanka Communication Strategies for Managing Public and Media Reactions |
| Social Media in Corporate Communication | Social Media Platforms Popular in Sri Lanka Developing a Social Media Strategy Engaging Sri Lankan Audiences via Social Platforms |
| Public Relations Campaign Planning | Research and Data Collection Developing a PR Campaign Strategy Evaluating the Success of PR Campaigns |
| Corporate Responsibility and PR | Corporate Social Responsibility (CSR) in Sri Lanka Promoting Sustainable Business Practices Building Public Trust through Ethical PR Strategies |
| Cross-Cultural Communication | Language and Cultural Sensitivities in Sri Lankan Communication Working with Diverse Ethnic and Religious Communities Engaging with Rural vs. Urban Audiences |
| Government Relations and PR | Understanding Government Policies and Regulatory Frameworks in Sri Lanka Building Relationships with Government Officials Lobbying and Advocacy in the Sri Lankan Context |
| Event Management and Corporate Communication | Planning and Executing Corporate Events Managing Press Conferences, Product Launches, and Public Events Event Marketing and Public Relations in Sri Lanka |
| Ethics and Legal Issues in Public Relations | Ethical Guidelines in Sri Lankan Public Relations Legal Frameworks Impacting Corporate Communication Managing Public Opinion in Controversial Issues |
| Emerging Trends in Public Relations and Corporate Communication | Adapting to Digital and Technological Changes in Sri Lanka Future Trends in Corporate CommunicationSri Lanka’s Role in Global PR Practices |